Design, Art Direction

How do you capture a moment of inspiration and visually portray an idea at its inception point? What does the birth of possibility look like? How do you brand the point of ignition? This was the objective that GoDaddy's Care & Services team brought to us for their Leadership Summit. My team's goal was to not only brand the event and the overall experience for everyone in attendance, but create a visual "movement" that would carry the team throughout 2023.

Our solution revolved around the visual of a three-dimensional spark, captured at the moment of its inception. We built an entire brand system on this concept, including a 3D color-coded object library—a color for each of the summit's topics of discussion—and 2D vector interpretations to use in supporting visuals and assets. The creation of the 3D spark equipped us with endless possibilities, allowing us to animated, rotate, zoom in, and enter the world of this object. The inclusion of both 2D and 3D assets allowed for a broad range of application, including presentation screens, event swag, banners, and marketing materials.