Brand Identity, Design, Art Direction

A few years back, I was approached to develop the branding, website, product designs, and social assets for a new kind of fishing apparel brand. The idea behind it was fairly simple—A group of outdoorsmen wanted apparel that was bold and well designed, yet inexpensive (something the industry lacked on both accounts).

The Angler Management brand was born shortly after, rooted in the classic aesthetic of tried-and-true US industrial branding from the 70's and 80's. Along with it, I created a series of brand emblems and custom type logos that are emblazoned on t-shirts, hoodies, hats, and other outdoorsy accoutrements.